The Ray-Ban Story 😎
... and how Tom Cruise saved Ray-Ban in the 80s.

A thread 🧵👇

Founder, Sublist. Dropout. Reading, finding and sharing interesting things on the Internet.

Palak Zatakia

For over 35 years, Thums up ruled the Indian soft drink market. 

This iconic brand overcame international brands l… https://t.co/8niUEAFH3B

I write about brands and consumer behavior on https://t.co/yvyBu1g2rv

| Fond of books, tea and memes :) | Alumnus of IIM Bangalore

Azhar Jafri

1/ There's a fascinating story of a normal guy named Allen Hemberger who became obsessed with the Alinea cookbook.… https://t.co/Z8TvIUpskJ

Building a new food CPG company in public. Prev. Principal VC @pearvc, Founder @prodmanagerhq, PM @ AltSchool & Kabam. Encouraging others to become creators.

Kevin Lee

If you own a pair of glasses, there's a good chance that the frames were made by a little-known Italian company tha… https://t.co/KfUNpqIM35

If you own a pair of glasses, there's a good chance that the frames were made by a little-known Italian company tha…

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